Basics of SEO
As a business, you have something to offer. Whether you are providing goods, services, or informative content, you want to get the word out. Marketing gives you the capacity to share your story, a story which answers the customers’ main question and why is your business the best choice to solve their problem?
What is SEO?
SEO is algorithm-dependent work performed on your website to improve your site’s ranking on a Search Engine Results Page (SERP).
While conducting an online search is somewhat of a simple, mindless behavior we enact, there’s a lot more that goes on behind the scenes to bring us what we need. Users will enter keywords or phrases into a search engine, and if a website has been properly optimized for those keywords, there is a higher likelihood of that site appearing on a SERP. How high the website ranks rests on the utilization of several factors, including both on-page SEO and off-page SEO tactics.
The SEO Puzzle
The expertise of implementing SEO techniques extends beyond using relevant keywords and incorporating fresh, engaging, and comprehensible content. As you will see, creating meaningful internal and external links within your website, mobile optimization, localization, site speed, and security are all essential pieces of the SEO puzzle.
Ensuring that these elements come together succinctly has everything to do with knowing who is behind these search inquiries, and in what context they seek answers. And did we mention Google’s (the search engine calling the shots) knack for changing things up in the SEO world from time to time? Let’s explore these further.
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This assessment includes:
- Check of your website load speed
- An audit of your backlinks to ensure they are high quality
- Backlink review
- A website SEO content strategy and suggestions
- Your overall conversion rate to help pinpoint areas where you can improve
In addition, you’ll receive a high-level SEO strategy tailored to your business completely free of charge.